Tequila is an alcoholic beverage that comes from the fermentation and distillation of the agave tequilana weber blue variety. There are around 295 types of agave, however, only this varient can be used for tequila production.
In order to be named tequila, it must be produced only in Mexico, in the regions of Jalisco, Nayarit, Michoacán, Guanajuato and Tamaulipas.
This drink has grown its sales worldwide at great speed, in just 2020, about 374 million liters of tequila were produced in Mexico, the highest volume recorded since 2000. This industry has grown 106% in the last two decades.
During the last years, foreigners have been interested in producing this drink, managing to control 30% of the production within Mexico (the majority are famous people such as Dwayne Johnson, Kendall Jener, etc.).
An overproduction of tequila is rising, where any individual can enter this market.
How can you achieve added value with so many competitors?
The packaging of the alcoholic beverage has become the differentiator that has the power to influence consumers due to its aesthetics, texture, delicacy and offer of experience.
The objective of these premium boxes or luxury boxes for tequila is to increase its value and for the customer to feel an experience when seeing the packaging, the better that connection, the better the perception of the value of the product.
The luxury box made from cardboard for the packaging of tequila bottles is not only a strategy to reduce costs and offer status, but also a way of transmitting protection, quality, elegance and class to the drink inside.
We can offer you the design and manufacture of your packaging, if you want more information, click on the WhatsApp icon to be able to give you a customized treatment.